Above, is the advertisement that appeared in the Los Angeles Times on April 9, 1924, the grand opening day of the Gaylord. (Yes, that means the Gaylord will be celebrating 90 years this April!) When the Gaylord first opened you could have purchased your apartment. The Gaylord being the first co-op style building in Los Angeles. After a few years, the co-op disbanded and the Gaylord became long term residence hotel apartments with a distinguished and creative cast of tenants.
Another interesting fun fact on the Gaylord, according to City Councilman Tom LaBonge, the Gaylord was the first in Los Angeles with a rooftop neon sign!