Wednesday, February 15, 2012

Who is Stella?


"The Distinction of a Good Address in Los Angeles," is the tagline on the front of this Gaylord postcard... HOW TRUE!

I came across this postcard on ebay and purchased it for our archives, since we don't really have any Gaylord artifacts from the 1930's on hand. There on the corner of Wilshire & Kenmore is a great looking Pan-Gas petroleum station. You will also notice the American flag flies on the east side of the Gaylord, unlike today, where it flies on the south side of the building. This is because there were no other high rises, at the time, obstructing views of the Gaylord from Wilshire Blvd. Notice also the several awnings on the facade of the Gaylord. AND, what about that cloche on the stylish women in the foreground with her long string of pearls!

The greeting on the backside of the postcard, addressed to Ruth McCabe in Denver, CO, reads, 'Wish you would stretch a point and drop me a line- Love Stella, 1/29/30. Who is this Stella that once resided at the Gaylord? I did discover that Ruth McCabe was the Society Editor for the Rocky Mountain News of Denver. Stella, like most of us when a new year arrives, dated the card for the previous year, 1930. But, if you look at the postmark it was actually sent in January of 1931.

The Gaylord still stands as proudly today, though with a bit more of a crowd surrounding him.